our eco mission /

Clean, natural beauty that is not compromising the planet,

for a change.

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Find out more below

what is our mission /

Our mission is to be as clean and honest as possible. That means a brand that cares for your skin and the planet simultaneously. Our goal is to become completely zero waste and help the planet recover.

How are we going to do that? We're starting small and we will expand as our brand grows organically - this will allow us to implementing some strategies and core principles from the start, with the aim of helping our oceans and minimising our footprint:

1. Minimise waste & use sustainable packaging/
2. RE-USE, RE-Cycle, re-purpose of packaging/
3. organising beach cleanups & awareness campaigns/
4. All organic and no harmful ingredients /
5. supporting  #1percentftp /

a diagram of whale with plastic in belly

Human Connection.

Connecting our community together.

Sustainability.

Eco-consciousness is the only way forward.

Adventure.

Embracing risks and the journey.

Authenticity.

To be genuine and transparent.

Our Stats

50kg

of plastic collected

a bag full of plastic rubbish

7

beaches cleaned

beach icon

4

jars re-used

a luibh skincare jar

We are committed to our eco-strategy tackling various environmental issues.

1/ Eco-packaging

All the paper we use in our packaging - including our shipping boxes are made of recycled materials and eco-friendly ink. We refuse to use plastic and let it get washed up on the shore somewhere - thats why all our packaging is made of glass.

tree illustration

2/ Circularity

Recycle, re-purpose or return your jar to us by post and we will send you a special one-time discount. Send us a photo or post to your instagram and tag us #luibhskincare and #luibhcircularity.

Our mission is to be entirely zero waste by 2022. Circularity is the way forward. We have to say no to companies who use virgin plastic packaging and we have to re-use the materials that have already been created.

circularity of our packaging

3/ Beach cleanups

So much plastic gets washed ashore, not to mention the stuff floating around which doesn't. We will be organising beach cleanups as part of our Luibh routine. Follow us on instagram for updates. If you send us a photo of you cleaning a beach near you.

seagull holding plastic

4/ No harmful ingredients

All the paper we use in our packaging - including our shipping boxes are made of recycled materials and eco-friendly ink. We refuse to use plastic and let it get washed up on the shore somewhere - thats why all our packaging is made of glass.

girl applying skincare illustration
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